Biker Barre is a women-owned boutique fitness studio in DC. I designed the studio's training manual in 2013, and was hired to refresh its brand identity and implement a full website redesign. Work included a fully-integrated booking and scheduling system, a content strategy highlighting the studio's emergent brand pillars of personality-driven instruction and support for other local small businesses, as well as a cleaner, more modern look for a new era in the studio's growth.
Print and digital collateral created to advertise a series of talks given at Georgetown University, professionally filmed for inclusion in the world's first Introduction to Bioethics MOOC (massive open online course), launched April 2014 on the edX platform.
Ethics Lab is an innovation lab focused on complex moral problems I co-founded at Georgetown University. I developed two concepts for the lab's core visual identity—one based on a hand-drawn squiggle that represents the design process, one featuring a series of colorful nodes indicating the networked nature of the lab's method—and was the creative lead on everything from event design to space planning to fundraising materials. End-to-end branding work included designing a custom site managed on Wordpress and setting the creative direction for the lab's multi-channel social media presence.
Identity, print, and exhibition design for an annual event at Georgetown University that sources multimedia undergraduate scholarship on ethics and bioethics topics for a cross-campus juried competition and exhibition.
Introduction to Bioethics was the world's first massive open online course (MOOC) offering an introduction to the field, part of a multi-million dollar partnership between Georgetown University and edX. I led the digital, interaction, and experience design for Georgetown's flagship MOOC in bioethics on the edX platform in 2014, managing a wide-ranging team of videographers, animators, faculty, and instructional design consultants. I designed and implemented a multi-platform course communications strategy and managed the live user experience for a cohort of over 25,000 students. In 2015, on the basis of extensive user testing, I designed the learner experience for a custom-built LMS, and from 2016–2017, organized the course's staffing model and consulted on visual and experience design as its content was migrated back to the edX platform.
Introduction to Bioethics was the world's first massive open online course (MOOC) offering an introduction to the field, part of a multi-million dollar partnership between Georgetown University and edX. "Making the MOOC" (Tumblr, Twitter) was an effort to chronicle the design process, challenges, successes, and—especially—failures of the course team charged with mounting the course, so that others on the frontier of digital learning could learn from our experience.
Re-inventing the brand identity of the Kennedy Institute of Ethics, the world's oldest academic ethics center, was a multi-year evolutionary process driven by a series of strategic shifts in mission and funding model. Unifying the branding of a number of projects and sub-properties—through a flexible geometric mark, consistent typographic treatments, and a sophisticated but forward-looking color palette—was an important driver of the finalized visual identity.
PHASES (Pregnancy & HIV/AIDS: Seeking Equitable Study) and PREVENT (Pregnancy Research Ethics for Vaccines, Epidemics, and New Technologies) are two multi-year, multi-million dollar grants from the National Institutes of Health (NIH) and Wellcome Trust (UK), respectively. My work on these projects involved developing two separate but cohesive and harmonious logomarks, and designing the physical and digital collateral associated with each, including business cards, postcards and pamphlets, social assets, and three webpages.
Conversations in Bioethics is an annual campus-wide conversation at Georgetown University about a pressing topic in bioethics: medical error, personal genomics, and disability are some examples. Work included print, exhibition, and event design (including social media strategy) for the high-profile event, a launch website (2014–2016) to host video, audio, and gallery boards from the on-campus exhibition, and a rebranded web and print experience in 2017 as part of a larger brand unification project.
Brand identity for Lisa Krim, an executive leadership coach launching her practice in DC in 2017. Final identity is comprised of two marks, each with standalone potential to ensure maximal future flexibility as the practice grows. A bold blackletter logotype (Sectra) paired with a serif font of classical dimensions can be paired with a modern, abstract mark suggesting a turning-inward, or a fingerprint, designed to reflect Krim's high-touch, individualized coaching style.
Curricular, print, and product design (including hand-drawn, laser-cut acrylic silhouettes) for a series of kits which adapt the human-centered design tool of empathy-mapping to the world of ethics education. The pictured kit uses scenarios and materials drawn from medical ethics to teach the concept of informed consent to students on an advanced high school or undergraduate level. Branding drawn from original Ethics Lab visual identity.
One of the longest-running continuing professional educational offerings in ethics in the world, the Intensive Bioethics Course (IBC) at Georgetown was a program whose long history lent it gravitas but risked alienating modern consumers. I created a new visual identity and online service experience—from comprehensive website to registration interface to social and communications strategy before, during, and after the weeklong course—to bring the IBC into the 21st century.
I took over management of the Kennedy Institute of Ethics Journal in 2012 as its managing editor. In the space of a year, I built a new website and online manuscript management portal (HTML/CSS), moved all our editorial correspondence and processing online, and redesigned the physical journal from cover to cover. I assisted with migrating that site to a CMS (Wordpress) for future managing editors, and, in 2016, oversaw a refresh of the site which helped bolster a growing online book review series shared via RSS and custom-templated email delivery with subscribers.
Created a visual identity and product proposals for collateral to promote and build culture within a "Living–Learning Community" (residential undergraduate dorm with curricular features) focused on environmental ethics and social justice at Georgetown University.
Created print and digital promotional materials to advertise a welcome tour of the historic DC neighborhood for new LGBTIQ students at Georgetown University.
Designed digital and print collateral (square, pocket-sized postcards pictured here) for design-based studio education course offerings and opportunities at Georgetown University.
Created a core identity centered on an original digital collage for a new play by Second City's Katie Watson, JD, which explores issues of race and reparations through the lens of living organ donation.